An innovative AI experience to help a new generation discover Sol LeWitt, the postwar art pioneer and forefather of today’s digital creativity.

The work: To further Microsoft’s commitment to innovating how we explore art and culture, I worked closely with innovative design agency Ada, curator Lindsay Aveilhé, and the Sol LeWitt Estate to concept, design and launch a new form of digital art experience: an AI-driven app that takes users beyond the museum with an unparalleled inside look into the life and career of Sol LeWitt and his legacy.

What I did: Creative & editorial direction

Agency: Ada

The Sol LeWitt app turns his works into digital portals: simply scan the work with your phone and unlock a multimedia journey exploring his life, career, and inspiration. The app includes an interactive map of LeWitt’s work around the world, as well as an immersive 3D tour of LeWitt’s Connecticut studio.