A brand platform for ALDO that embraces the joy of inspiration, and how it can strike when you least expect.

The work: ALDO puts its own spin on the latest trends, but has at times struggled to define a deeper mission. Guided by insights into customer lifestyles and the changing retail market, I led a team to evolve ALDO’s brand idea as Inspiration, and crafted copy for a more emotionally rich, more strategic and culturally dialed-in campaign: Inspiration is Everywhere.

What I did: Strategized, concepted and wrote copy

Agency: MP Creative