A brand campaign for Away that unpacks how travel can transform you.

The work: After forging an idea of transformative travel that Away could own, we created our Made for Departure campaign: four spots celebrating how travel can open you up to unexpected paths and change your world. I personally had to travel all the way to Mallorca to shoot these (cue the world’s tiniest violin).

What I did: Creative direction + writing

Agency: Giant Spoon

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Away: Brand Manifesto

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Away: Voice + Tone