A roadmap that helped a trailblazing luggage brand find its voice.

The work: Away came to us with kind of a big goal: to become nothing less than the world’s number one travel brand. To help them take the next step, we crafted copy guidelines that would help a growing in-house team of copywriters identify what to say and how to say it.

What I did: Partnered closely with strategy, directed, edited and wrote the guidelines, wrote supporting copy

Agency: Giant Spoon