A social platform for Tommy Hilfiger that gave fans a rare opportunity to speak out and share their voice with the whole world.

The work: What would you say if the world was listening? When Tommy Hilfiger was ready to launch its global Pass the Mic campaign starring the likes of Jack Harlow, Wizkid and Yara Shahidi, the brand needed way to truly pass the mic to its audience and let them speak out. I provided creative direction and strategy as part of a Day One team that concepted an innovative audio DM approach, encouraging fans to send Tommy audio voicemails directly via IG, which the brand in turn broadcast to the world.

What I did: Creative direction and creative strategy

Agency: Day One