A mysterious tech company with an unsettling vision of the future shows up at Wired25. Spoiler: it’s a teaser for the latest season of Westworld.

The work: To promote season three of Westworld, I helped convince HBO to own the cultural conversation around data privacy. Our first stop: the Wired25 conference in SF, where we introduced the world to a new tech giant called INCITE. From our marketing booth to actors to a sponsored panel, we creeped out attendees with the message that more data they handed over, the happier they’d be.

What I did: Creative direction + experiential design

Agency: Giant Spoon