An ultra-luxe dinner in Sin City where data is the main ingredient, and nothing is what it seems.
The work: “The creepier the better”, said HBO. “You got it,” we said. To drive home the stakes of data privacy and seed the launch of Westworld Season 3, my team counter-programmed this year’s CES in Las Vegas with an unsettling VIP dinner experience: every single moment, from your meal to your interactions with our staff, was driven by your data. The takeaway: this is what the future is like when tech companies truly know everything.
What I did: Creative direction, story, and experiential design
Agency: Giant Spoon
